Our Story

As a woman of African descent with Natural Afro Curly hair, I found it extremely difficult to find products that cared for my hair and skin without undesirable synthetic chemicals. I always had to compromise somewhere, even with natural brands. I became a mom and it was apparent that I needed to do something different in order to care for my child’s delicate skin and even more delicate hair and scalp. What was being offered on the market simply wasn’t going to do, so I started making my own products, that was over 10 years ago.

In 2018 whilst on a visit to my mom I ran out of hair products. Worst nightmare! I had an incredibly difficult time trying to find alternatives. My hair got so dry I wanted to cut it all off. That was the turning point for me and the pivotal moment I decided to fill this gap – offering effective haircare products based on plants. From my own need, I realised others may have the same issues as me, so I decided to answer that call. I took my formulating from DIY to trained Cosmetic Formulator and now I present to you, Holpura.